Regine and Rudy break down the first four global trends (Total 7 trends) reshaping sport marketing ahead of 2026, from immersive fan experiences to purpose-driven sponsorships. Get actionable insights and real-world examples shaping the future of fan connection and commercial growth.
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Level-up your sport-management savvy in just 10 minutes a week as we unpack the freshest intersections of sport and business—perfect for uni students and industry pros alike. Tune in for quick, actionable insights you can put to work before the final whistle.
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