In this follow-up episode, Regine and Rudy break down the final three global sports marketing trends shaping the industry’s future: commerce integration, attention fragmentation, and sustainability. Learn how these forces are redefining how fans engage, brands compete, and the business of sport delivers real value heading into 2026.
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Level-up your sport-management savvy in just 10 minutes a week as we unpack the freshest intersections of sport and business—perfect for uni students and industry pros alike. Tune in for quick, actionable insights you can put to work before the final whistle.
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